Reporter: For business, should also be no small investment in a?
Lin Chine-Cheng: Of course, such investment at least tens of millions more. Just set up a special fund, many activities we are mbt shoes to do, then we have a lot in many cities below the line promotional activities. This is our most recent to do business.
National sea election "foot warriors"
Lin Chine-way in accordance with the planning, crocodile Wright from birth is a representative of the movement of public life and leisure brands. Wright's brand of all crocodiles, all around this project started.
Reporter: For the development of the brand, in addition to "Natural China" such public projects, what new initiatives you have?
Lin Chine-Cheng: We have CCTV and local TV stations and the masses of cooperation projects. For example, we sponsor over mountain sports, games and other part of life and activities. This year, we will in the mbt chapa election "foot warriors." Gladiator feet from 5,000 years ago folk mask dance "Chi Xi", commonly known as "cock-fighting", "hit Shum", has been included in the "Top Ten Classic Games" and "the most macho of the game" of one.
Reporter: how to think in such activities to carry out the public?
Lin Chine-Cheng: We firmly believe that only the nation is the world. This activity can be said to be planning a long time. In 2005, we founded the first independent intellectual property rights of China's national culture and sports projects - foot fighter, which is rooted in the Chinese characteristics and a long history and broad public participation in the public games, the same time, the State Sports General Administration support, we also set up a "foot on the creation of sports champions," Task Force, bringing together national experts to participate in many sports circles work, which lasted nearly a year to complete the contest rules and the design of Referees, Sports Safety R & D and patent applications, feet fighter Function of human studies form the foot fighter System.
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