Jinxing footwear industry is a new round of card-making exercise, the target points to the domestic market of outdoor sporting goods. This year, so happy shoe board chairman Chen Radian satisfied, he's camel outdoor products market share among the best outdoor brands Chengdu Lai is also a strong impetus to the outdoor supplies into the domestic market.
Transition from the old
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Started from the camel outdoor, 5 years later, Chen Radian established brands Camel and Chengdu Lai, like Chen Radian oakley sunglasses children, they have different habits and needs of parents, individualized, differentiated treatment. In the early accumulation, Chen the Swedish market to know more about this initiative.
Reporter: Le Tang camel outdoor products are known for the United States, and how the company's flagship store front into a "French Chengdu Lai?"
Chen Radian: This is my self-created last year, an outdoor brand, after a year of exploration, the brand business model has basically been determined. We hope in two or three years, will be Shang Fulani develop into a leading outdoor brand.
Reporter: while operating camels and Chengdu Lai, will generate conflict? For example, compete with each other?
Chen Radian: no. For the camels, we use the agent mode of operation, the Chengdu Lai, using a stock cooperative holding gucci sunglasses model. Moreover, there are two differences in market positioning, camels are outdoor movement in the midrange, and Shang Fulani position will be higher, higher prices, the products have a certain distance, more functional and fashionable.
Reporter: What is the difference of two business practices?
Chen Radian: all know in this industry, agents are more suitable for enterprise development system of the initial stage, in a short time the rapid expansion of the channels to attract capital flows, this pattern is relatively simple, but this model also has some disadvantages.
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