Reporter: such activities, the promotion of the brand, there will be great benefits?
Lin Chine-Cheng: itself in such activities, sports competition is calling all people to participate in response to the national "Fitness" slogan, but also hope that through the participation of the modern form of television, giving new life to traditional national sport, to arouse people's concern eventually bring it to the international market. Better interaction with the participants, but also the coach outlet store Wright brand awareness in the public mind once more in depth, but also once again the lifestyle brand concept crocodile light the way through the dissemination of interpretation out of it, it also demonstrated the crocodile to go its own Wright unique advocacy model.
Reporter: From the current situation, the progress of such activities?
Lin Chine-Cheng: We have selected the foot fighter, will lower the entry threshold, remove standing men, women warriors in school foot race, the organizing committee will be based on popular demand, set the coach purses of different themes fighter Challenge Cup, to let society the public can participate in, in order to better spread mass movement. Many cities have launched the sub-Division has been up, and the response is very good.
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Primary market and a shopping district fight
Crocodile Wright's predecessor is the history of the footwear industry in Jinxing first Shoe Company, Lin Cheng's father, forest soil in autumn, as the "first person Jinxing footwear." But compared to such historical identity, Lin way more concerned about how the future is bigger and stronger companies. Achieved not only listed in Singapore in 2008, or whether their parents passed down into a life of leisure and sports brand, which is one of the important turning point.
Reporter: Jinxing footwear father was the first person to you, the impact is big?
Lin Chine-Cheng: Jinxing is the well-known brand of footwear base and base, as the first Jinxing will naturally receive more attention, which gives us the pressure, but also gives us momentum.
Reporter: It is said that at 8 at the end of the first order, you should put forward the concept of sports removed from the core brand; sports brand is no longer living, but living the brand?
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