Lin Chine-Cheng: Yes. Sport competition has been intense, many brands, but the basic pattern has been all settle down. In this area, to find their foothold is not easy, but these sports brand positioning, product sunglassesgroupon.com should put up, it is not easy. Therefore, we decided to play down this market. Our slogan is "quality of life"; we do meet the requirements of the life of leisure brands.
Reporter: put prices to go up? This means that Wright will be more toward the end crocodile brand direction?
Lin Chine-way: the different markets, our brand positioning are different, at present, our products are concentrated in the 400-500 Yuan price, we are also developing a number of products priced more than 1,000 Yuan, which corresponds to a market and a major shopping district .
Reporter: As a domestic brand, faces a little xenophile consumer market, more than 1,000 Yuan you think there will be a very good market prospects product it?
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Lin Chine-Cheng: This is the key depends on product development design is consistent with this market. In addition to Shanghai, we set up this year in two R & D center in Guangdong, we are confident to do.
Sport competition has been very prada sunglasses in this area, to find their foothold is not easy, we should put up the price of products, but also not easy. Therefore, we decided to play down this market, and that "quality of life" slogan, we do meet the requirements of the life of leisure brands.
Notes
Win in the selling points
Has been listed in Singapore in Guangzhou, three shoe, the crocodile Wright be the highest single price, although its size is only three companies ranked in this second child. Lin Chine-way with words, that is, they are dior sunglasses selling point. Such a selling point, they may not only from the first Jinxing footwear, brand positioning differences, so although they do not much advertising, but through a variety of popular participation in the activities of daily life, the brand image has been deeply rooted.
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